85% tobacco warning: No ambiguity in policy, says govt

Posted On April 9, 2016

Slamming the decision of tobacco manufacturers to halt production, the Centre on Saturday hardened its stand on the implementation of larger pictorial warnings on such products, saying it will take all the necessary steps to curb tobacco use in the country. The Union Health Ministry said there is "no ambiguity" in the policy in this regard and it has been made "crystal clear" that products packaged after April 1 will have to carry larger warnings. "We want to clarify that there is no ambiguity. This is a bogey raised by the tobacco industry. The case is crystal clear. We had issued the notification in September last year. If they had found an ambiguity, why did they send their letter in March, 2016," a senior ministry official said.The comment comes a day after major cigarette manufacturers, including ITC, Godfrey Phillips and VST, decided to shut all their factories and stop production citing an "ambiguity" in the policy mandating larger pictorial warnings covering 85% of the packaging space. The ministry's September 24, 2015, notification for the implementation of the Cigarettes and Other Tobacco Products (Packaging and Labelling) Amendment Rules, 2014, which prescribes larger pictorial warnings on tobacco products came into force yesterday. Sources said the ministry implemented the decision after the Rajasthan High Court directed it to do so. They added that the tobacco manufacturers "should go to the court if they have an issue with the government's notification". Notwithstanding a parliamentary panel's recommendation for a drastic reduction in the size after it described the proposal for 85% pictorial warning as being "too harsh", the Centre has gone ahead with its implementation. The companies, which are members of the Tobacco Institute of India (TII), together account for more than 98 per cent of the country's domestic sales of duty-paid cigarettes. They claimed that the estimated production revenue loss would be to the tune of over Rs 350 crore per day for tobacco product manufacturers. "Owing to the ambiguity on the policy related to the revision of graphic health warnings on tobacco product packs, the members are unable to continue manufacturing cigarettes from April 1, 2016," TII said in a statement. State authorities and police will implement the new rule and conduct periodic inspections to ensure compliance. Dismissing the talk of revenue loss by the tobacco manufacturers, health ministry sources said "there are actually no losses" if one undertook an overall social cost analysis keeping in mind the money which the government spends on anti-tobacco campaigns and the health benefits which people get. "There is only benefit," they said. TII Director Syed Mahmood Ahmad said the Indian tobacco industry had written to the health ministry on March 15 seeking clarification on the matter. The Parliamentary Committee on Subordinate Legislation had recommended that the message occupy 50 per cent of the packaging space. The ministry had told Rajasthan High Court that its legislative authority is examining the observations/ recommendations of the Parliamentary Committee on Subordinate Legislation.